Value On Merit Not Just Price

Value On Merit Not Just Price


To focus on the UK and Ireland and the City of Sheffield where so much support (and expensive shipping was paid) by so many of you for the new Sheffield, which wasn’t even started in the UK back in the day. My grateful thank you is the Sheffield Steel City Edition. A very limited numbered run that will only be sold in the UK and Ireland. Shipping included in the $148 pounds/sterling price. It will drop at 3pm UK time on Saturday May 18. The dial with Steel City and the Union Jack is unique to this edition and the case back is engraved with Steel City Edition and its number.



One of the coolest things I experienced when I was a kid, along with my trusty Sheffield ALLSPORT, was summer camp. An adventure with my adventure watch. You can see that my Sheffield ALLSPORT got a lot of adventure marks. Spike suggested, and I agreed, that we should drop a special watch this Spring for campers, young and old.
The Camp 24.
Some of us will generously give this to our kids as a symbol of the analog adventure they are about to embark on… or buy one for ourselves to remind us we survived back in the day without an AI enhanced mini computer on our wrist. The Camp 24 is a serious automatic watch that can go anywhere, anytime without worrying where to plug it in or how deep you dive.
Let your kids know you’ve got their back with something that becomes a bit of history. A story. Something they will pull out of the drawer, or point to their wrist and thank you for, long after their adventures or misadventures. The field design dial carries a CAMP 24 imprint, as does the case back, to mark the year of those ‘24 adventure memories, secret or shared.

There are only 100 of the Camp 24 being offered. If you miss this one make plans for nabbing a Camp 25 next year.




A Very Personal Project

Watches and Porsches

I have always liked watches and cars. I remember watching the TV series Sea Hunt and James Bond movies wanting the cool watches the characters wore. Likewise, I still remember Grand Prix and being immersed in the sounds and the wide screen. When I was 11 my parents gave me my first “Dive Watch” a Sheffield Allsport. I beat the hell out of that watch and I still have it today and is pictured above. It also started me on my love of and collection of dive watches over the last 50 years. Over that time, I’d look at that watch amongst my other watches and wondered “What If?” Well, the day has come. I am pleased to offer the Sheffield All Sport 1. A revived brand and surprising value. My goal was to build this watch with the highest specification possible at a price comparable to the $13 dollar price paid in 1970 in today’s dollars. These Allsport 1 models hold their own perfectly within my own collection, high and low, with no compromise.

All Watches

Diver 1A SCR

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ALLSPORT Diver 1A, Right Crown

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Diver 1A Black

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ALLSPORT 1 Classic Gray Dial and Bezel, Right-Side Crown

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ALLSPORT 1 Classic Gray Dial, Steel Bezel, Left-Side Crown

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ALLSPORT 1 Classic Blue Dial, Steel Bezel, Right-Side Crown

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QL1 Bundle All Colors

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QL1 Blue

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QL1 Light Ivory

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QL1 Green

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QL1 Red

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More to the Story
The Allsport Diver 1A

All of the reasons why, and story of the revival of Sheffield remain the same as told in the original narrative below when I debuted the Sheffield Allsport Diver 1.

The Allsport Diver 1A is something even more special because it is the “Homage” the “Update” in watch-speak of my original Sheffield. The “A” stands for Automatic which is as close as I could get to my original hand wind. Actually the 1A can be hand wound but it’s true feature is the Seiko NH35 23 jewel movement which has 40 hours of reserve and -20 to +40 seconds accuracy per day.

All of the other performance specifications are in line with all other Sheffield watches. Sapphire crystal, 316L steel cases, aluminum bezel. The extra boost of full Swiss lume for all indices and numbers. And of course a modern “Diving” watch requires at least 20 ATM water resistance. Which the 1A has along with its true to heritage FKM rubber Tropic strap.

Visually, the “Update” is as true as possible to the original range of Sheffield Allsport Divers. The color of the indices and numbers as well as the custom tooled hands, even the cyclops date window. But the added bonus is the replica engraving of the diver on the case back which adds a special touch.

The focus on value and price remains paramount. Originally the automatic Sheffield watches ranged anywhere between $19.50 to $22.00 from the late 60’s to the early 70’s. I will use 1970 as I did for the ALLSPORT 1. The price lands, with inflation, in the mid $170’s today. And since we have been ending on the 8’s the 1A will be $178.00.

The 2023 Sheffield Allsport 1A is actually a far more robust watch than its 70’s ancestor? But back in the day it was still a “Diver” and so is the 1A.

I am very pleased with this watch in so many ways!


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